Digital Signage: This Is How Contemporary Outdoor Advertising Works

Today’s media landscape can rightly be described as overcrowded. For companies, attracting their target group’s attention is becoming increasingly challenging. However, solutions from the digital signage sector are available to overcome this challenge.

Digital signage is a particular type of visual communication. Videos, texts, animations or images are displayed on electronic screens. For example, product, service and offer information can be conveyed appealingly via projectors, large screens or even entire video walls.

Video walls, in particular, are ideal for effective indoor or outdoor advertising, even in today’s times. The following article explains in detail what distinguishes them and what speaks about implementing such digital signage solutions

What hardware is necessary for digital signage solutions?

With the help of a powerful player, the desired messages and content can be controlled centrally, regardless of location and time.

Impressive advertising measures can be displayed in exceptional quality on the display, the LED wall, the projector or even on futuristic-looking holo displays. Of course, you can’t do without stable brackets, which make installing the displays extremely easy.

Which hardware is the right one to benefit from, and what are the significant advantages of digital signage in your own company? It always depends on the individual case and the personal requirements and goals of the company.

The LED walls for effective advertising messages

Modern video or LED walls are usually modular. They are made up of different modules that enable flexible connections to one another. In this way, classic formats such as 16:9 can be implemented, and installations can even go around corners on modern video walls. Of course, the size of the digital signage solution can also be determined individually.

It should also be addressed that those who want to buy an outdoor video wall, for example, do not have to worry about the influence of weather conditions on the installation – they are highly resistant and robust. This means they can easily withstand the high demands of outdoor areas.

Video walls are, of course, primarily characterized by their impressive size. To achieve this, the individual panels can be freely combined. However, they always impress with their high resolution and perfect brightness. The viewing angle can be up to 180 degrees, which is ideal for use in outdoor areas.

Theery long service life characterizes the video walls. When switched on, they can last up to 100,000 hours without problems. This means that an outdoor video wall is worth investment in the long term.

Digital signage installations offer these advantages.

Digital signage in video walls, in particular, offers companies numerous advantages.

The dynamic presentation of content enables appealing visual communication that effectively attracts and maintains the target group’s attention over time. The size of the installations automatically ensures that the company stands out from competitors.

Real-time updates allow companies to react flexibly to changes and continually disseminate relevant information. In addition, the impressive visual display on video walls promotes brand presence and leaves a lasting, positive impression on customers.

Also Read : How To Choose The Right DSP For Programmatic Advertising