If you want to increase the sales of your online shop or website in the long term, you cannot avoid a good user experience. We will show you which factors play a role in this.
There are small but significant differences between the usability and user experience of your website:
The fact that your visitors find what they are looking for on the website has various advantages. First and foremost, good usability increases the likelihood of conversion. The percentage of your visitors who end up taking the action you want will increase. This benefit is easy to understand. After all, good usability ensures that users find their destination faster. In addition, an optimized website creates trust and thus lowers the hurdle to order something.
In addition, usability is also important for search engine optimization. User signals on your website are a relevant ranking factor for Google. If visitors return after clicking on a search result because they did not find the answer to their question, Google evaluates this as negative – and ranks the page lower on the next search. This is another reason why you should take care of good usability.
In this checklist you will find the most important criteria for good usability. Every website should at least respect these rules:
Only when the basic rules are met should you think about the user experience. It is important to improve your site’s conversion rate. With targeted elements you influence the visitors and ensure trust. There are a handful of possibilities, but you should always compare them. Not every option is equally suitable for all websites.
Both the usability of your site and the user experience are crucial for the success of the company. The more familiar a user is and the better their experience, the more likely they are to convert. Regularly check your content, pages and links to ensure there are no mistakes. Let new people look over the page to get a different perspective. The checklists above will help you with the optimization.
Also Read : Web Design Basics: Make Websites More Target-Oriented
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